Mobile Network Intelligent - Brand of Excellence

Another interesting proof-of-concept (POC) project I worked on explored a mobile experience designed to showcase the strength and reach of Verizon’s 4G/LTE coverage.

Challenge

Project Goals

• Improve the experience for customers encountering poor network coverage.

• Enable users to compare Verizon’s coverage with other providers.

• Allow users to track and analyze their network speed and performance.

• Collect network performance data to support further analysis and optimization.

My Thinking Process

I started by designing a Speed Test experience that allowed users to measure and track network performance across locations such as Home and Work. I then designed a Coverage Map to display current coverage, connection speed, nearby cell towers, and comparisons with other providers.

To support customer feedback, users could rate network performance and report coverage issues. I also introduced the concept of a Trip Planner, allowing users to preview network coverage along their route and better plan connectivity while traveling.

Users

The project focused on Verizon customers experiencing network performance issues. At this stage, the concept was developed based on existing requirements and available customer insights, so no additional user research was conducted.

Site Map

User Flow

Selected user flows illustrating key app experiences, including speed testing, coverage exploration, and network performance tracking.

Wireframes

One of the Speed Test wireframes I designed for this project.

UX Patterns

To start any project to design it is very necessary to identify the UX patterns.

Fonts

Body Text

Neue Haas Grotesk Display Std; 55 Roman, 13pt, Spacing 0.5, #333333

Header 1

Neue Haas Grotesk Display Std; 75 Bold, 24pt, Spacing 0.5, #CD040B

Header 2

Neue Haas Grotesk Display Std; 75 Bold, 13pt, Spacing 0.5, #000000

Header 3

Neue Haas Grotesk Display Std; 55 Roman, 13pt, Spacing 0.5, #6666666

Design

First initial mockups for Speed Test. The design discovery stage.

Final mockups

Speed test

Network coverage & Trip Planer

 Results/ User Testing

The concept was successfully presented to Verizon stakeholders and approved for user testing. Testing validated the value of the Speed Test experience while uncovering a broader business opportunity: how to better support customers experiencing poor network performance and reduce the risk of churn.

These insights were shared with the Verizon business team to inform future product and retention strategies.